Integrated marketing campaigns for financial services

We specialise in integrated marketing strategies that merge the strengths of multiple channels into one seamless approach.

What is integrated marketing?

Integrated marketing combines channels like SEO, PPC, copywriting, and web development into a unified strategy.

By aligning with your business goals and sharing insights across channels, this approach ensures a consistent brand message, maximised visibility, and a lasting impact on your audience.

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Why choose an intregrated marketing campaign?

In financial services, trust, clarity, and visibility are paramount. An integrated marketing campaign offers key advantages:

  • Consistent brand messaging - Strengthens brand recognition and trust

  • Maximised reach & visibility - Leverage a range of channels like social media, email, and digital advertising

  • Optimised resources - Cross-channel collaboration ensures seamless collaboration and the best use of your budget

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How does an integrated marketing plan work?

An integrated marketing campaign could include a combination of following channels:

Paid Media

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Including:

  • Digital display
  • TV and TV on demand
  • Programmatic
  • PPC
  • Paid social
  • Press

Earned Media

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Including:

  • Content marketing
  • SEO
  • PR
  • Outreach

Owned Media

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Including:

  • Social media
  • Email
  • Website
  • UX
  • Digital experience
  • Campaign focussed landing page
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Can an integrated strategy work for both B2B and B2C financial services?

Yes! Whether targeting business decision-makers or individual customers, an integrated strategy ensures the right message reaches your audience through the most effective channels.

How long does it take to see results?

Paid campaigns like Google Ads can generate leads quickly, while organic strategies (SEO and content marketing) take longer to build momentum. A well-balanced approach delivers both short-term wins and long-term growth.

Do I need a big budget for an integrated campaign?

Not necessarily. The key is smart allocation—focusing resources on the highest-impact channels and optimizing continuously to maximize return on investment.

Talk to us about how we can help you
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