OnePay approached Creode with an outdated website that did not reflect the modern, competitive nature of the Fintech industry. Their primary need was to create a fresh,
more engaging website that improved user journeys and provided multilingual support
to better connect with non-native English speakers.
This was critical for expanding their reach to both B2B customers and B2C clients, particularly foreign workers in the UK. Their goal was to elevate brand perception
and boost customer engagement.
The project presented unique challenges, particularly in incorporating seamless multilingual functionality while making the subject of financial services more engaging for users. Drawing on Creode’s expertise in the fintech sector and B2C financial services marketing, the team understood the need to speak to two distinct audiences: consumers and businesses. The solution had to meet the functional needs of each, while ensuring a modern, user-friendly experience that enhanced OnePay’s standing in the market.
Creode developed a modern, responsive website using WordPress, which included
AI-powered translations for improved multilingual support. The process began with wireframes and design mock-ups, followed by the development of the website itself.
To enhance the user experience and brand alignment, mood boards were created for style direction, along with a detailed shot list for the photography that would complement the website’s clean, professional aesthetic. The copywriting and art direction ensured the website was engaging and accessible.
The new website significantly enhanced OnePay’s online presence, positioning them
as a more modern, competitive player in the fintech space. The multilingual support improved accessibility for their diverse audience, while the enhanced user journeys
helped boost engagement. The improved design also resulted in better SEO performance,
leading to greater visibility and increased traffic.
Overall, the project helped OnePay successfully engage both B2B customers and B2C clients, particularly foreign workers, as intended.
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