The client needed to consolidate 7 separate consumer-facing businesses into one unified brand. This involved developing a completely new name, a fresh visual identity, a consistent tone of voice and a website that brought the new brand to life. A significant volume of content also needed to be reshaped and migrated, with SEO performance carefully considered throughout.
Our strategy was grounded in detailed market, customer and user research, helping us uncover key behaviours, expectations and opportunities. Extensive UX research shaped the digital experience, ensuring the new platforms were intuitive, accessible and engaging. A data-led approach guided each stage of the project, informing design decisions and highlighting areas to improve performance and conversion.
We delivered a bold creative concept and distinctive brand identity that positioned the newly unified business with clarity and impact. A customer-facing website was designed and built to reflect the new proposition, alongside a separate corporate site to support investor, media and partner communications. Content was restructured and migrated in line with SEO best practice, ensuring visibility from day one.
To help bring staff on the journey, we produced a brand film showcasing the new identity and vision, supported by staff photography and videography. This internal engagement was further amplified with a Christmas brand launch party, creating a moment of celebration and connection around the transformation. Digital product thinking was embedded from the start, and a robust conversion rate optimisation strategy helped drive performance from day one.
The brand achieved a 110 percent increase in lead generation within the first three months. Digital revenue grew from zero to 18 percent in just six months. The internal engagement campaign helped align teams behind the new direction, creating strong early momentum for the brand both inside and out.
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