Skipton Group, the parent of Skipton Building Society, needed a web presence to share press releases, financial results, and raise awareness of the group. With a crowded financial services market, the company also aimed to differentiate itself by commissioning insights into home affordability across UK demographics, which would be promoted to policymakers and regulators via a high-profile PR campaign.
The website was critical to both objectives and had to be ready for a tight PR launch deadline. Additionally, Skipton needed the ability to update content rapidly during the campaign without technical bottlenecks.
The key challenge was ensuring the home affordability tool was properly integrated into a site that could handle significant traffic from national media coverage, while empowering Skipton's team to manage real-time updates during the campaign.
Our financial services expertise, combined with our Mosaic™ CMS platform, provided the perfect solution. We recommended a stand-alone platform outside the group's main tech stack, built on Mosaic™, allowing rapid development while ensuring Skipton's marketing team could update content instantly as the story evolved - no developer delays during crucial media moments.
We developed a Mosaic™-powered website that seamlessly integrated the home affordability tool and featured enhanced security to meet financial services requirements, with capacity to handle large traffic spikes from the PR campaign.
Key Mosaic™ benefits delivered:
Visual content editing enabled Skipton's team to update press releases and financial data in real-time as media coverage evolved
Pre-approved branded blocks ensured all rapidly-created content maintained Skipton's professional image during high-pressure updates
Compliance-ready features with full audit trails for all content changes - crucial for a listed financial services group
Zero developer dependency meant the PR team could react to media requests instantly
Upon launch, the site was featured by the BBC, Sky News, ITV, and major newspapers including The Times, The Guardian, The Independent, The Sun and The Mirror. Despite heavy traffic and continuous content updates, the site performed flawlessly.
The website successfully positioned Skipton Group for future PR campaigns, providing a platform for communication with key stakeholders that the team can manage independently. The launch surpassed expectations, with over 150 media mentions and recognition in the House of Commons.
Ongoing Mosaic™ impact:
Quarterly financial results now published in under 30 minutes (previously 48 hours)
PR team creates campaign landing pages without agency support
72% reduction in content management costs
100% brand consistency maintained across all updates
The site continues to support quarterly PR efforts, with Skipton's team empowered to create and update content at the speed of news - strengthening the Skipton brand while reducing operational costs.
A huge thank you for all the hard work and effort that has gone into the launch of the Skipton Group Home Affordability Index. The Mosaic platform has transformed how we manage content during PR campaigns - we could update in real-time as media coverage evolved, without waiting for developers. We achieved substantial TV, print, radio and online coverage, drawing attention to important challenges around home ownership. The ability to maintain our professional image while moving at media speed has been game-changing.
Proud to partner with
