Great work comes from great insight. Whether that work is a new website, digital experience or a big idea delivered through an integrated marketing campaign. That insight doesn't always have to be new. It just needs to be relevant, and whilst based around the issues surrounding your customer’s needs or problem, it has to be delivered with both impact and resonance.
Analysis and segmentation of existing customer data—what the data tells us and also what it doesn’t tell us.
Considering the latest search trend data out there using tools such as Google Analytics and Google Search Console
Planning and managing research, qualitative and quantitative customer research, market research, focus groups, stakeholder and customer interviews, to really understand customer trends, behaviours and attitudes. More often than not, great insight comes from simply having a chat with your brand’s customers and the hose of your competitors.
Usability testing, to understand how customers will interact with the work we produce in the real world
Actionable insights allow us to understand not only what your customer might do, but more importantly why they might do it. Developing a deeper understanding of ‘why’ helps us produce more effective work that achieves the results marketers seek. And because we focus on the continuous improvement of your comms, we don’t just keep up with the ever-changing technology, we take advantage of it on your behalf.
Proud to partner with
