ScS needed our help to design and test so we could create the most effective–and responsive–emails. The other challenge was to maintain the conversation and relevance once a customer moves through the sales process.
Design, build and test ...
For the acquisition emails we created various designs, layouts and messaging. And, using Campaign Monitor, we could see the reports and effectiveness of each campaign. This helped us shape the picture of what style of email worked best for different types of campaigns.
Once a customer has converted and moved through the order fulfilment process they require many touch point emails at each stage. We realise the importance of this communication and crafted all the copy to guide customers through the process. We took the brand tone of voice and developed it into informal and warm pieces of communication.
... leading to increased conversations and improved brand perception
The acquisition emails increased conversions and continue to work very well. The order fulfilment emails introduced a new brand experience that did not exist before. Customers who now move through this process report coming out the other end with far higher perceptions of the brand.