My 1st Years

Beautiful, engaging & made with love

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Overview
My 1st Years aim to deliver unique, personalised and quality baby gifts online. The high-end brand attracts attention from around the globe, pushing My 1st Years to becoming one of the leading baby brands.
The challenge

Enhance brand value and awareness & increase online sales

Creode were challenged to attract and convert customers to My1stYears.com  and to offer a rich, brand enhancing experience whilst focussing on high levels of conversion and brand satisfaction.

the solution

Beautiful, easy to use & streamlined eCommerce

New photography played a crucial part in engaging customers whilst portraying the core brand values of My 1st Years. Coupled with an elegant and clean design the website offers a fantastic method for customers to purchase their personalised items.

With a focus on sales conversion the personalisation method of items was crucial. Customers can quickly and effectively manipulate their product via the choice of personalised text, text colour and font. Snazzy stuff!

From front-end order to back-end management, the Magento E-Commerce system allowed us to develop a seamless process for both customers and order management staff.

DIGITAL MARKETING

Increase in traffic & conversion through well structured campaigns

Our brief was simple; increase the number of orders online and maximise the effect of the online resource.

PPC campaigns were developed in mind to increase the volume of quality traffic to the site. Results through PPC campaigns saw an immediate reduction in cost per click (CPC) and an increase in click through rate (CTR).

Organic campaigns are continuously pushing My1stYears.com up the rankings and attracting larger, more conversion ready traffic.

A Pleasure to work with. Our new website has seen significant gains in traffic and sales thanks to Creode's great work.

Jonny Sitton - Director, My 1st Years
Thirst for more

See more of our work

Wren Kitchens
Audience Insights, UX, Design, Web Development

Wren Kitchens