Northern Ballet

A fresh face for the UK's leading narrative ballet company

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Overview
A rich, beautiful site to reflect a new direction aimed at moving more people
The challenge

New creative direction. Better content management

Telling fantastic stories through dance, Northern Ballet is the UK’s leading narrative ballet company. As it approaches its 50th anniversary, the north’s premier ballet company engaged Creode to design and build a new website to reflect changing artistic and commercial ambitions at the company.

The previous website was a burden for the internal team to manage, so part of the brief included a more streamlined system. With a renewed focus on membership and donations, together with a desire to present the company’s stunning work in a rich, engaging way, Northern Ballet set Creode a stiff, but wonderfully enjoyable challenge.

 

The Solution

Best-in-class creative route. Intuitive admin experience

After consulting with the business to understand the needs of various audiences, we wire-framed the proposed solution and built an interactive prototype to validate user journeys and interactions. This gave our client a clear, unambiguous direction of travel from the start, making decisions amongst stakeholders along the process, easier.

A new creative route was developed and a fresh design was applied. The comprehensive design system we employed provided for the current requirements, as well as allowing for growth and scalability over time.

The internal team at Northern Ballet had very specific requirements on how they needed to manage the site. Creode developed an ultra bespoke system and easy-to-use admin experience to allow the team as much flexibility as possible.

The outcome

A platform for the future with a brand to match

The website now presents not only a highly creative new face for the company, but also simplified user journeys for visitors and a much more intuitive user-friendly management system. This is not only helping the business to achieve its objectives as a whole, but is also helping to achieve the commercial and creative aspirations of a diverse group of stakeholders. 

Thanks very much for all of Creode's work on it - the feedback from everyone has been extremely positive and it's been great to work with your team!

Liam Verity, Head of Digital
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