CAP

Experts in Automotive Values & Data

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Overview
CAP are the leading provider of vehicle values & technical data in the UK automotive sector, they have been trusted by motor trade professionals for over 30 years to manage risk and increase profits.
The challenge

Design and develop an updated, modern brand and website. Allow the site to be managed easily by staff whilst connecting to an external CRM to ensure a fully integrated customer experience.

• Develop the digital brand

• Build a robust and bespoke CMS

• Increase sales leads

• Integrate with existing Data API

Creative Solution

The modern, sophisticated and friendly branding runs seamlessly on and off-line

Having been challenged with creating an updated digital brand for CAP’s increased involvement in digital, we wanted to create a solution that made the presentation of technical data friendly and interesting. The use of illustrations and handwritten text makes the company feel personable and accessible.

The success of the new branding has allowed it to be rolled out throughout the rest of the organisation, and is instantly recognisable on all digital and offline material.

Technical

Drupal provides the perfect base for a large, integrated and easy to manage CMS

As Drupal experts, we knew it would be the perfect solution for CAP. After crafting by our specialist team the resulting website is completely managed by the CAP team, allowing them to customise their site whilst retaining their new brand guidelines.

With no technical knowledge required and different departments being able to manage various different aspects of the site, the website fulfils all requirements, and being built with Drupal’s modular structure new features are continuously added as and when the client requires.

Our technical team worked with CAP to integrate their existing customer management system into the website allowing subscribers a single point of access for all their data requirements.

Learn more about our Drupal Development.

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Wren Kitchens
Audience Insights, UX, Design, Web Development

Wren Kitchens