Overview
Winning business for Callcredit... by bringing data to life
Vision
We were briefed to create an integrated campaign for Callcredit Information Group’s consumer segmentation tool, CAMEO UK. And in creating the concept for this B2B integrated marketing campaign, we really got our geek on.
Making more of the CAMEO role
CAMEO UK classifies every individual, household and postcode in the UK for use in customer profiling, prospect targeting, market analysis, retail planning and risk for pricing assessment. Using data from the UK Census and Government Open Data sources, as well as Callcredit’s population map of over 50 million UK residents, the tool updates dynamically in real-time to give the most accurate and recent information that reflects changing customer characteristics.

Outcome
Get it on, then pass it on

Thirst for more
See more of our work
Design and Development
Feeding little mouths