Asda Money

Best performing channel  

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Overview
Profitable and sustainable sales
Think

Asda Money engaged with Creode to curate and execute their paid media strategy across Google AdWords and Bing to drive Gift Card sales in 2019 and beyond. Our strategy incorporated a long tail keyword strategy whilst utilising retargeting in the GDN.

Innovate

After campaign launch, we carried out a full UX/UI audit of the site reviewing all channels devising CRO recommendations to improve the Return On Advertising Spend (ROAS). We also launched Bing PPC which took the insights from Google AdWords, further enhancing overall campaign performance.

Engage

25% Our activity drove the highest volume of traffic across all channels

90% We delivered a high proportion of new visits to the site

5% Highest conversion rate

3.5k  Largest number of transactions 

£6  Return on Advertising Spend (ROAS)

Thirst for more

See more of our work

Asda Loans
Checkout this integrated new launch

Asda Loans

Asda Mobile
Smart brand development on the go

Asda Mobile