Asda Money engaged with Creode to curate and execute their paid media strategy across Google AdWords and Bing to drive Gift Card sales in 2019 and beyond. Our strategy incorporated a long tail keyword strategy whilst utilising retargeting in the GDN.
After campaign launch, we carried out a full UX/UI audit of the site reviewing all channels devising CRO recommendations to improve the Return On Advertising Spend (ROAS). We also launched Bing PPC which took the insights from Google AdWords, further enhancing overall campaign performance.
130k New visitors to the website
6% Highest conversion rate
14k Largest number of transactions
£40 Return on Advertising Spend (ROAS)