Asda Money engaged with Creode to curate and execute their paid media strategy across Google AdWords and Bing to drive Gift Card sales in 2019 and beyond. Our strategy incorporated a long tail keyword strategy whilst utilising retargeting in the GDN.
After campaign launch, we carried out a full UX/UI audit of the site reviewing all channels devising CRO recommendations to improve the Return On Advertising Spend (ROAS). We also launched Bing PPC which took the insights from Google AdWords, further enhancing overall campaign performance.
25% Our activity drove the highest volume of traffic across all channels
90% We delivered a high proportion of new visits to the site
5% Highest conversion rate
3.5k Largest number of transactions
£6 Return on Advertising Spend (ROAS)