Asda Mobile

Driving mo into mobile

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Something tells us...they're onto something good


When we were asked to create a fresh new look for a mobile brand with a great proposition, we jumped at the chance. Out of all the concepts we produced, ‘Onto something’ was probably our favourite.


With free 3-in-1 sim cards, 99% UK network coverage, a range of 30 day flexible bundles and easy-peasy top-ups, there’s a great deal on offer. Our thinking for this concept was not only to give the brand a vibrant, fresh feel, but also to create an idea which would use the insight that when people talked to each other about their mobiles, the question of which network or, ‘What are you on?’ would inevitably crop up.

Gut at station, checking mobile

‘On to something good’ conveys both being on a great network and that the customer can be on a great bundle, too. A brand refreshed, on time, on budget and good to go.

Asda Mobile branding examples

To take a look at more of our work, and the variety of projects and clients we’ve worked with, head over to our projects section, just here.

Thirst for more

See more of our work