Each month, Marketing Unfiltered will bring you the latest talking points and interviews with some of the most prominent names across digital, business, finance, branding, marketing and law.
Podcasting as part of your marketing plan
If you’d like more information about podcasting, or, if you’d like to sign-up to one of our podcast masterclass sessions, download our document here, or, head over to our “Let’s talk” section.
In the meantime, enjoy some of our latest collection below.
Episodes
Episode 01
Repairing Welcome to Yorkshire
We start our Marketing Unfiltered podcast series talking to James Mason, the new chief executive of Welcome to Yorkshire. James talks openly about his position, how he plans to repair the reputation of Welcome to Yorkshire, and how business and digital can play a prominent part in its resurgence.
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Episode 02
The science behind business, football finance, branding and sponsorship
In episode number two of Marketing Unfiltered, we travel across Yorkshire to Sheffield, and speak with business and football finance expert Dr Rob Wilson.
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Episode 03
The workplace and your diversity strategy
Kelly Weston joins us this week and talks about diversity in the workplace, how a diversity strategy can be implemented, and about what we can all be doing to help spread greater awareness on the subject.
Episode 04
Government regulations and web accessibility
In a special “bitesize” edition, we spoke to Scope’s Head of Digital Inclusion Andy Hall about website accessibility, and some of the government regulations.
Episode 05
European football sanctions and the impact on brand and sponsorship
We welcome back Dr Rob Wilson to discuss Manchester City’s ban from European club competition and the impact this could have on sponsorship, commercial partners and the brand.
Episode 06
Managing media communications at the highest sporting level
Leeds United’s Head of Media and Communications James Mooney talks to us about his role, brand strategy, crisis management, and the daily marketing and communications challenges his team face.
Episode 07
Tech solutions to business problems
In this episode, we met with Tech Nation’s Head of Entrepreneur Engagement, Liz Scott. And, before Liz chaired a panel discussion at the Digital City Festival in Manchester, we deliberated a range of subjects including, tech transformation, Shopify, Slack, socio-economic groups and sustainability.
Episode 08
Business in a pandemic and establishing the new normal
We talk to Simon Geale of Proxima Group about how businesses have been affected by the Covid-19 pandemic, what they’re doing to recover and what the new normal might look like.
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Episode 09
Helping and working with clients who take creative in-house (Pt1)
In the first of this two-parter, Creode Creative Director, Larner Caleb, discusses why clients take their marketing creative in-house and why it’s not always a bad thing for integrated agencies.
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Episode 10
Helping and working with clients who take creative in-house (Pt2)
In the second of of our two-parter on in-housing, Creode Creative Director, Larner Caleb, discusses the challenges agencies face when clients decide to go in-house and how agencies can still do their bit to help.
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Leverage podcasting for your business with our expertise
If you’d like more information about podcasting, or, if you’d like to sign-up to one of our podcast masterclass sessions, download our document here, or, head over to our “Let’s talk” section.