Welcome to Marketing Unfiltered

Tom Riordan has been Chief Executive of Leeds City Council since 2010. In Episode 13 of Marketing Unfiltered. Tom talks to our own Guy Weston and Tom McDermott about the future of a city, how we improve transport and what continual improvement can do to help.

Leeds Digital Festival is now in its 6th year, and having just designed and built the new website, Creode is on a mission to make it bigger and better than ever. We talk to Festival Director, Stuart Clarke about big plans, bigger companies and huge ambitions for a city that’s going places.

In the latest edition of Marketing Unfiltered, we talk to Creode’s Joint Managing Director Guy Weston about the last 12 months, new working methods, and how the industry might change over the coming months.

In the second of of our two-parter on in-housing, Creode Creative Director, Larner Caleb, discusses the challenges agencies face when clients decide to go in-house and how agencies can still do their bit to help.

In the first of this two-parter, Creode Creative Director, Larner Caleb, discusses why clients take their marketing creative in-house and why it’s not always a bad thing for integrated agencies.

We talk to Simon Geale of Proxima Group about how businesses have been affected by the Covid-19 pandemic, what they’re doing to recover and what the new normal might look like.

In this episode, we met with Tech Nation’s Head of Entrepreneur Engagement, Liz Scott. And, before Liz chaired a panel discussion at the Digital City Festival in Manchester, we deliberated a range of subjects including, tech transformation, Shopify, Slack, socio-economic groups and sustainability.

Leeds United’s Head of Media and Communications James Mooney talks to us about his role, brand strategy, crisis management, and the daily marketing and communications challenges his team face.

We welcome back Dr Rob Wilson to discuss Manchester City’s ban from European club competition and the impact this could have on sponsorship, commercial partners and the brand.

In a special “bitesize” edition, we spoke to Scope’s Head of Digital Inclusion Andy Hall about website accessibility, and some of the government regulations.

Kelly Weston joins us this week and talks about diversity in the workplace, how a diversity strategy can be implemented, and about what we can all be doing to help spread greater awareness on the subject.

In episode number two of Marketing Unfiltered, we travel across Yorkshire to Sheffield, and speak with business and football finance expert Dr Rob Wilson.

We start our Marketing Unfiltered podcast series talking to James Mason, the new chief executive of Welcome to Yorkshire. James talks openly about his position, how he plans to repair the reputation of Welcome to Yorkshire, and how business and digital can play a prominent part in its resurgence.