Each month, Marketing Unfiltered will bring you the latest talking points and interviews with some of the most prominent names across digital, business, finance, branding, marketing and law.
Repairing Welcome to Yorkshire
We start our Marketing Unfiltered podcast series talking to James Mason, the new chief executive of Welcome to Yorkshire. James talks openly about his position, how he plans to repair the reputation of Welcome to Yorkshire, and how business and digital can play a prominent part in its resurgence.Listen now
The science behind business, football finance, branding and sponsorship
In episode number two of Marketing Unfiltered, we travel across Yorkshire to Sheffield, and speak with business and football finance expert Dr Rob Wilson.Listen now
The workplace and your diversity strategy
Kelly Weston joins us this week and talks about diversity in the workplace, how a diversity strategy can be implemented, and about what we can all be doing to help spread greater awareness on the subject.
Government regulations and web accessibility
In a special “bitesize” edition, we spoke to Scope’s Head of Digital Inclusion Andy Hall about website accessibility, and some of the government regulations.
European football sanctions and the impact on brand and sponsorship
We welcome back Dr Rob Wilson to discuss Manchester City’s ban from European club competition and the impact this could have on sponsorship, commercial partners and the brand.
Managing media communications at the highest sporting level
Leeds United’s Head of Media and Communications James Mooney talks to us about his role, brand strategy, crisis management, and the daily marketing and communications challenges his team face.
Tech solutions to business problems
In this episode, we met with Tech Nation’s Head of Entrepreneur Engagement, Liz Scott. And, before Liz chaired a panel discussion at the Digital City Festival in Manchester, we deliberated a range of subjects including, tech transformation, Shopify, Slack, socio-economic groups and sustainability.
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