# Creode
> Creode is a digital, creative and marketing agency based in Leeds, specialising in financial services. We work with FCA-regulated firms, including building societies, fintechs, wealth managers, credit unions, and insurers — helping them market compliantly, build better digital products, and stay ahead of regulatory change.
We've been working in financial services marketing since 2013. Our work spans brand, websites, performance marketing, and compliance-led content, built around a deep understanding of what the FCA expects from regulated firms and how their customers actually behave.
Our proprietary WordPress framework, Mosaic, underpins the websites we build for financial services clients. It's designed for compliance, accessibility, and editorial control — with governance features that matter in regulated environments.
## Core Services
- [Websites](https://creode.co.uk/websites/): WordPress development using the Mosaic framework, built for FCA-regulated organisations. Designed for compliance, accessibility (WCAG 2.2), and long-term performance.
- [Marketing](https://creode.co.uk/marketing/): Performance marketing, paid search, paid social, SEO, and content strategy for financial services brands.
- [Brand](https://creode.co.uk/brand/): Brand strategy, identity, and creative for financial services firms navigating complex regulatory and competitive landscapes.
- [Services overview](https://creode.co.uk/services/): Full summary of Creode's capabilities.
## Mosaic Platform
- [Mosaic](https://creode.co.uk/mosaic/): Creode's proprietary WordPress framework for financial services websites. Includes built-in governance, accessibility compliance, and content management tools designed for regulated firms.
## Journal — Selected Reading
### Financial Services & Compliance
- [How Creode is evolving to meet FCA's 2026 Consumer Duty requirements](https://creode.co.uk/journal/how-creode-is-evolving-to-meet-fcas-2026-consumer-duty-requirements/)
- [Keeping your financial services website compliant](https://creode.co.uk/journal/keeping-your-financial-services-website-compliant/)
- [Compliance and UX aren't enemies — here's how to make them work together](https://creode.co.uk/journal/compliance-and-ux-arent-enemies-heres-how-to-make-them-work-together/)
- [BNPL regulation changes — what you need to know](https://creode.co.uk/journal/bnpl-regulation-changes-what-you-need-to-know/)
- [Five ways your personal finances will change as a result of Consumer Duty](https://creode.co.uk/journal/five-ways-your-personal-finances-will-change-as-a-result-of-consumer-duty-2023/)
- [The challengers' playbook: how specialist financial services brands can compete with digital giants](https://creode.co.uk/journal/the-challengers-playbook-how-specialist-financial-services-brands-can-compete-with-digital-giants/)
- [Strategic adoption of generative AI in financial services](https://creode.co.uk/journal/strategic-adoption-of-generative-ai-in-financial-services-2/)
- [How Trump's trade tariffs could impact UK financial services and what marketers can do](https://creode.co.uk/journal/how-trumps-trade-tariffs-could-impact-uk-financial-services-and-what-marketers-can-do/)
### UX & Design for Financial Services
- [Designing for decision-making: how UX shapes financial choices](https://creode.co.uk/journal/designing-for-decision-making-how-ux-shapes-financial-choices/)
- [The psychology of trust in financial UX](https://creode.co.uk/journal/the-psychology-of-trust-in-financial-ux/)
- [The role of emotion in financial UX](https://creode.co.uk/journal/the-role-of-emotion-in-financial-ux/)
- [UX design trends shaping financial services right now](https://creode.co.uk/journal/ux-design-trends-shaping-financial-services-right-now/)
- [Why good UX is good business in financial services](https://creode.co.uk/journal/why-good-ux-is-good-business-in-financial-services/)
### Search & Digital Marketing
- [YMYL queries and Google search results](https://creode.co.uk/journal/ymyl-queries-google-search-results/)
- [Optimising YMYL content](https://creode.co.uk/journal/optimising-ymyl-content/)
- [Finance zero-click searches](https://creode.co.uk/journal/finance-zero-click-searches/)
- [From keywords to conversations: how AI is rewriting the search landscape](https://creode.co.uk/journal/from-keywords-to-conversations-how-ai-is-rewriting-the-search-landscape/)
- [Banking search insights](https://creode.co.uk/journal/banking-search-insights/)
- [Mortgage search insights](https://creode.co.uk/journal/mortgage-search-insights/)
- [Credit union search insights](https://creode.co.uk/journal/credit-union-search-insights/)
- [Local SEO for financial services](https://creode.co.uk/journal/local-seo-financial-services/)
### Accessibility
- [Are you ready for the Accessibility Act?](https://creode.co.uk/journal/are-you-ready-for-the-accessibility-act/)
- [Accessibility in 2025: from compliance to competitive advantage](https://creode.co.uk/journal/accessibility-in-2025-from-compliance-to-competitive-advantage/)
- [A beginner's guide to colour contrast](https://creode.co.uk/journal/a-beginners-guide-to-colour-contrast/)
- [A beginner's guide to keyboard navigation](https://creode.co.uk/journal/a-beginners-guide-to-keyboard-navigation/)
- [A beginner's guide to semantic HTML](https://creode.co.uk/journal/a-beginners-guide-to-semantic-html/)
- [How to write alt text and descriptive labels](https://creode.co.uk/journal/how-to-write-alt-text-descriptive-labels/)
### AI & Technology
- [From threat to opportunity: building your AI-first strategy](https://creode.co.uk/journal/from-threat-to-opportunity-building-your-ai-first-strategy/)
- [It's not the AI, it's how you use it](https://creode.co.uk/journal/its-not-the-ai-its-how-you-use-it/)
- [The ultimate guide to AI models](https://creode.co.uk/journal/the-ultimate-guide-to-ai-models-which-one-should-you-use/)
## Case Studies
- [PayPoint](https://creode.co.uk/journal/case-study-categories/websites/)
- [Skipton Building Society Digital Tool](https://creode.co.uk/journal/case-study-categories/websites/)
- [Caroola](https://creode.co.uk/journal/case-study-categories/marketing/)
- [SJD Accountancy](https://creode.co.uk/journal/case-study-categories/marketing/)
## About
- [About Creode](https://creode.co.uk/about-us/): Founded in 2010, Creode is based in Leeds. The agency works primarily with FCA-regulated financial services firms across brand, web, and performance marketing.
- [Careers](https://creode.co.uk/careers/)
- [Contact](https://creode.co.uk/contact/)
## What We Don't Do
- We don't work across every industry. Our focus is financial services and we're not trying to change that.
- We don't apply the same solution to every client. Mosaic is a framework, not a template — how it's configured and what's built on top of it depends on the client's regulatory context, audience, and goals.
- We don't claim expertise in sectors we don't work in. If a brief sits outside financial services, we'll say so.
- We don't pitch with a senior team and deliver with a different one.
- We don't produce financial promotions that haven't been through a compliance review process.
- We don't automate where human judgement matters — particularly in regulated content and communications.
- We don't share client data with third parties without explicit consent.
## Optional
- [Sitemap index](https://creode.co.uk/sitemap_index.xml)
- [Privacy Policy](https://creode.co.uk/privacy-policy/)