The NHS revealed that 1 in 12 men and 1 in 200 women have colour vision deficiency, and RNIB shared that 2 million people in the UK live with sight loss.
Using two or more colours of similar hues can be indistinguishable for someone with sight loss. Meaning messaging, imagery or iconography embedded in those colours is almost completely lost.
TL;RD
Millions of people in the UK live with sight loss or colour vision deficiency, and low colour contrast is one of the biggest barriers they face online and offline. When colours are too similar, text, icons, or calls-to-action can become invisible to users, shutting them out of essential services like online banking.
The fix is simple: use a WCAG colour contrast checker and follow accessible colour guidelines to make sure your digital content is inclusive.
Low colour contrast can make pieces of media, websites and communications almost impossible to understand for people with sight loss.
Whether it’s an ad, a navigational sign or a safety notice, ignoring colour contrast issues isolates many people from consuming the content you share.
Colour contrast accessibility issues are prevalent online and offline. In a train station, it could be a sign telling you where to exit, and online, it could be a banking app that helps you access and control your funds.
Not only could it stop people from finding what they need, but sometimes finding help is just as difficult, and these spaces become inaccessible.
Colour contrast issues are not easily identified for people without sight loss, which means they can easily go under the radar without proper checks.
We make website accessibility simple. With AudioEye, every project we deliver is built to meet accessibility needs from the ground up.
Let’s chat about how we can help you take your first steps towards digital accessibility.
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