The popular audio offering that many are aware of, yet are often unsure how best to implement, or manage.
The good news is, it’s pretty simple to organise. And do!
But, if you aren’t familiar with the topic and how it could benefit your business, then it’s definitely worth setting some time aside to explore. Because, in 2020, for brands, podcasting popularity is only tipped to soar.
According to a recent report by ofcom.org, around 7.1million people listen to podcasts each week in the UK alone. An increase of around 24% from the previous year.
The really interesting part though, is how the introduction of a podcast to your marketing plan can impact brand awareness and enhance your business.
So, at this point, if you think we’re going to provide you with a collection of bullet points to highlight some of the benefits, you’d be absolutely right.
How a regular podcast series can benefit your business
On January 22nd we’d like to invite you to listen to our own digital agency podcast - Marketing Unfiltered.
Here, we’ll invite guest experts on to talk about topical and “current” subjects, and let them lead the conversation on matters that are impacting their industry.