Date published

Feb 27, 2019

Accessibility and your digital strategy

Wouldn't it be amazing to live in a world that was designed for everyone, regardless of disability?

There’s over 11 million people living with a disability in the UK, and according to the latest data published by the Department for Work and Pensions (DWP), 19% of working-age adults in the UK have a disability.

So, how is accessibility defined?

According to, accessibility is defined as the quality of being easily reached, entered, or used by people who have a disability.

Working towards a world where others have access to more of life is undeniably worthwhile.

Gaining a lifelong customer?

Imagine how frustrating it would be to land on a website you can’t use? For users with accessibility needs, the internet is a key resource too. If your site offers a user-friendly experience that accommodates disability, you've gained a lifelong customer and potentially a loyal brand advocate.

Digital strategy 2019/20? Making web accessibility number one on your list...

Let’s consider why web accessibility should be a top priority in your digital strategy. Designing sites that can be accessed by anyone, irrespective of levels of sight, hearing or cognitive capacity, opens your website to a larger demographic and ultimately, assists more people.

A site that is accessible will be faster and easier to use, will naturally be more intuitive and descriptive, and will help you to rank higher than some of your competitors.

By including more people in your business, you will create goodwill and build solid relationships.

If you are looking to make your website more accessible, and are working towards meeting the WCAG 2.0 standards, get in touch today, we’d love to help.