Date published

Feb 09, 2022

When I watched Simon Sinek’s famous Ted Talk on YouTube a few years back, I was fascinated by the ease at which he described something that in my mind was meant to be absolutely foundational: everything should start with a purpose.

This book works on a very simple idea. And Sinek is right on target.

If you don’t have a burning desire or “why” established for your business, career, or area of interest, you’ll likely give up, burn out, or not have the passion needed to be your best.

Leeds digital agency, Creode, welcomes Dan Rospedzihowski as its new Performance Media Director …

And we’re cock-a-hoop. It means, we are much better placed to offer our clients not just a seamlessly integrated approach to their marketing strategies, but also that we can fill in the gaps that clients often encounter when hiring a number of third parties for different skillsets.

As MD, Guy Weston says, it’s all about taking responsibility and empowering client

"Dan’s appointment is very exciting for us, and it’s also another piece of the jigsaw in our aims to offer far more accountability to clients. We’ll close that ‘ownership gap’ that clients often see when they hire say, a digital agency and a separate paid media agency. Accountability can often fall through the cracks which can often frustrate the client. Dan’s appointment will not only strengthen our position as an integrated digital marketing agency, but help us offer deeper insight to clients—and data they can actually use to their advantage.”

With over 10 years’ performance media expertise, Dan’s appointment is already helping the agency gain new clients in a variety of sectors including elearning, electronics, financial services and fashion.

Dan’s role will be to empower clients to improve their online results through accountable, measurable and outstanding search advertising. This, alongside strategic and creative paid social advertising management, across a variety of platforms—all supported by programmatic, display and native media buying, will certainly strengthen Creode’s integrated offer.

Dan lands at Creode Towers with a whole stack of experience, both client-side and agency-side, including spells at Farnell, Zoopla,

To find out more about our integrated proposition, contact Creode today.


Leeds digital agency, Creode merges with Jump to create a more integrated offer to clients.

Dan Creode