We know that measuring success can often be difficult and when new advertising platforms or marketing techniques come around, it’s often all too difficult to prove whether it’s really delivering incremental value.
In this latest blog post, Dan Rospedzihowski, our Performance Media Director here at Creode, talks about how not to split test and how to do it properly.
Discover the process in detail, accompanied by visuals to fully understand the correct set up and methods.
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