Using a specific hashtag to promote your competition is a good way of collecting entries. A good example would be to use something like #YourBrandNameComp. If you’re running this competition on Twitter you can make it even easier to judge the winner by setting a rule on IFTTT to collect any Tweets containing your specific hashtag into a Google spreadsheet.
Just make sure to do your research around any hashtag you wish to use in your competition to make sure it’s not being used for something else already - you don’t want a bunch of accidental entries, it will just make picking a winner more time consuming.
Also, when you’ve finally chosen your hashtag, just make sure you read over it a few times to check for any unintentional words that may accidentally be in there. You don’t want to end up with a PR disaster like at the Susan Boyle album party launch…..
Make sure you know the social platforms rules and T&C's
Saved the fun part until last!
Unfortunately, each social platform has it’s own rules and regulations when it comes to hosting competitions, so it’s important that you familiarise yourself with these before you begin. We’ll look at the rules of the top two popular social platforms - Twitter and Facebook:
What’s not allowed:
What is allowed:
You also must state in your competition terms and conditions that Facebook is not associated with your competition in any way and state clearly the competition eligibility requirements necessary to enter.
What’s not allowed:
Other than those points, Twitter is a little more relaxed for running competitions on compared with Facebook.
But it’s not over yet!
On top of all the platform specific rules, you also need to adhere to the Advertising Standards Agency (ASA)’s CAP code for competitions which means you must:
Phew, and that's just about everything you need to know for running a successful social media competition. We wish you the best of luck with running yours, but if you fancy a hand don't hesitate to get in contact with us at [email protected]. We promise not to host any rude parties in your name!
Thanks for reading.