Search trends show that consumers are turning away from traditional credit union offerings and looking for more personalised, digital-first financial support.
While demand is down for some services, new opportunities are emerging, especially in areas like financial counselling, virtual cards, and car loans.
We’ve analysed the latest search data to reveal exactly what’s changing in consumer behaviour, and how credit unions can adjust their strategies to stay visible, valuable, and competitive.
Searches for financial counselling have jumped by 67%
Interest in virtual cards is rising, while current accounts fall behind
Low competition for key terms means faster SEO wins for credit unions
The takeaway? Consumers are looking for guidance, not just products, and credit unions that embrace this shift can carve out a stronger digital presence in 2025.
Our latest whitepaper dives deep into the data, outlining the top growth areas in search, and providing practical, SEO-focused recommendations to help credit unions thrive in a changing market.
📥 Download the whitepaper now — just enter your email below and we’ll send it straight to your inbox.
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