TL;DR

The European Accessibility Act (EAA) comes into effect on 28 June 2025, mandating digital services in the EU to meet WCAG 2.1 AA accessibility standards. UK businesses trading with EU consumers must comply. Embracing these standards offers businesses benefits beyond mere compliance, such as improved SEO, wider market reach, and enhanced brand reputation. View accessibility as a strategic asset, not just a box-ticking exercise.

Introduction

In an increasingly digital world, ensuring accessibility is not just a legal requirement but a business necessity. The European Accessibility Act (EAA) aims to make the digital landscape more inclusive across the EU. While the UK is no longer part of the EU, businesses trading within EU markets are still subject to these standards. This guide explores how UK businesses can leverage EAA requirements for a competitive advantage.

Understanding the European Accessibility Act (EAA)

The EAA requires digital products and services to adhere to specific accessibility standards, focusing on WCAG 2.1 AA compliance. It applies to various sectors, including websites, mobile apps, e-books, and e-commerce. For UK businesses, compliance is essential if they trade with EU consumers, Brexit notwithstanding.

Why Accessibility Matters for UK Businesses

1. Reach a Broader Market

With over 16 million people in the UK having some form of disability, accessibility opens up a substantial market. By ensuring digital products are accessible, businesses can tap into this often-overlooked demographic and expand their customer base.

2. Boost Brand Reputation

Investing in accessibility can significantly enhance brand perception. Consumers increasingly favour companies that prioritise inclusivity, leading to greater brand loyalty and positive word-of-mouth.

3. Enhance SEO Performance

Accessibility improvements often align with SEO best practices. Proper use of headings, alt text for images, and clear site navigation enriches user experience and enhances search engine rankings.

4. Stay Ahead of Future Regulations

While the UK has not enacted the EAA into domestic law, future regulations may align closely with EU standards. Adopting accessibility standards now positions businesses to adapt swiftly to potential legislative changes.

Overcoming Common Accessibility Barriers

• Visual Accessibility: Ensure images have descriptive alt text and maintain high contrast ratios for text readability.
• Keyboard Accessibility: All interactive elements should be operable via keyboard navigation.
• Screen Reader Compatibility: Use proper labels for form fields and ensure dynamic content is accessible with screen readers.

Steps for UK Businesses to Improve Accessibility

1. Conduct Accessibility Audits: Regular assessments are essential to identify and address accessibility barriers.
2. Develop an Accessibility Roadmap: Prioritise issues and create a structured plan to enhance accessibility.
3. Implement Accessibility Governance: Establish clear policies and provide ongoing training to ensure compliance.
4. Create an Accessibility Statement: Communicate your accessibility efforts clearly and provide contact information for feedback.
5. Monitor and Maintain Accessibility: Continuously test and update digital properties to ensure lasting accessibility.

Accessibility is more than a regulatory requirement—it's a chance to innovate, engage a wider audience, and build a stronger brand. For UK businesses, the time to act is now. By prioritising digital accessibility, you not only meet legal obligations but also demonstrate a commitment to inclusivity and progress.