Date published

Oct 17, 2014

Here at Creode we respect all types of fashion. From the 1960’s flares to the skinny jeans we see in the popular music videos of today.

Now when it comes to fashion marketing there are tonnes of creative strategies that can be used to engage and build positive brand association between you and your customers. Take Marks and Spencer for example. They have released a TV ad showcasing their latest autumn/winter womenswear collection. To build a positive brand association, they have included Ed Sheeran’s latest song “Sing” from his album X. Now whenever you hear the song you associate it with the TV ad.

When we think of fashion models, David Beckham, Rosie Huntington-Whitely and Carolyn Murphy come to mind to name a few. ASOS on the other hand, have Bodhi. Who’s Bodhi? You might ask. He is a Shiba Inu pet dog by night and a paid model for many top brands by day.

I admire the thought process behind this campaign because it has generated a large buzz and following on social media such as Instagram where Bodhi has over 146,000 followers. Bodhi showcases and promotes the latest fashion using hashtags which increase brand awareness. He even has his own blog to further engage his followers.

What can we learn from Bodhi?

Bodhi is a prime example of changing the paradigm we’re all used to. If your brand wants to stand out from the competition, then you need to be as daring as Bodhi. Once you do, you’ll be pawesome.