We are not just a company that build awesome websites, Creode also offer PPC Management to suit all budgets. This blog post takes a look at what PPC is, why it’s a good marketing tool and how Creode’s PPC Management Services can help your business hit its marketing targets.
What is PPC?
PPC stands for Pay Per Click Advertising, which broadly covers most online advertising: appearing aside organic search results, website placements (banner ads) and re-marketing. PPC is an online advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically the website owner) when their ads are clicked.
Our PPC Services
Whether your existing campaign needs a tune-up or you require a completely new campaign starting from scratch we can help.
Our PPC services include:
- Google AdWords
- Bing Ads
- Search Advertising
- Display Network Advertising
- Display Ad Design
- Google Search Partner Advertising
- Establishing New Campaigns
- Making Existing Campaigns Better
- Performance Reporting
This is what most people think of with regards to PPC – the sponsored adverts that appear next to search results on Google and other search engines. You can set daily budgets and decide on what your per click bids are. Then a combination of the bid and ad quality determines its position on the page. The big advantage to search network advertising is that it can be easily managed and results are displayed on the AdWords dashboards. We can write high quality adverts for you to help drive traffic to your website and increase quality score to decrease your cost per click.
Got a new product or service to launch? Is your company completely new itself? Display network advertising is a great place to run a branding campaign, where the overall goal is to raise awareness before a more targeted campaign to drive qualified leads. Working with our design team Creode will create compelling adverts and use our PPC management skills to generate the best results for your campaign.
What is Re-marketing?
Generally re-marketing is a chance to target a potential customer who has previously visited your website but not converted (made a purchase or request).
This works by identifying the non-converting customers and displaying ads to them as they browse around other websites. What’s particularly clever about it is just how specific you can be with the ad displayed. We create for you re-marketing lists that can show an ad specific to: those who visited the home page only, those who did convert, those who didn’t convert, people who viewed specific pages, etc. We can also break the viewers down into demographic groups and tailor the ad they see. A personally relevant ad coupled with a discount code can provide tremendous results.
Establishing New Campaigns
Know you want to advertise but don’t know a CPC from a CPA? We can establish a new PPC campaign for your business. With thorough research and understanding your goals we work within your desired budget to deliver results. The great thing about PPC advertising is that when you ensure a positive ROI you can scale the campaign budget up and up!
If you’re not seeing ROI from your current campaign let us take a look at it. Several of our current campaigns came to us needing a little TLC and after research, optimisation and testing we have produced some fantastic results.
You need regular performance reports so you can assess the impact of your campaign. We send detailed reports, clear of jargon-istic twists, on a monthly basis. We’ll also pick up the phone should there be a sudden change in the campaigns, which is essential in order to take advantage of transient spikes in demand. You’ll also be welcome to call us at any point too, if you need to tweak your campaign, introduce new products or push a certain service more prominently.
Is PPC Right for my Business?
PPC is right for many businesses as long as the campaign is correctly configured, the goals are clearly established and there is a suitable budget. We would never commit you to a PPC management campaign where it’s not right for your business. Your success is ours, so there’d be no point in doing otherwise.
Creode are Google Partners
Recently we became Google Partners! We were the first in Leeds to qualify and at the time of writing not many more are qualified across the UK. This means we:
- Have experience large PPC management spends
- Manage them well, as demonstrated by customer retention levels
- Run them within Google’s best practise guidelines
- Have staff that have recently studied for, and passed, the certification process.
So you can rely on us to manage your PPC campaign and deliver great results – for more information or to receive a quote, get in touch with our team now!