In January, we welcomed Account Director Jen Agnew to Creode.
Jen arrives with a wealth of experience, so with that in mind, we decided to hand the content keys over to her, so that she could explain a little more about her career to date, client relationships, and what she thinks we might see in the not so distant future.
Jen, over to you…
I started my marketing career at Hub-MDP in Leeds, a mere 12 years ago, predominantly on offline projects for a variety of retail brands.
Shortly after, I entered the world of digital, and for the last six years, prior to my role at Creode, I worked for Brass Agency, where I started as an Account Manager and worked my way up to the position of Account Director, leading accounts across pharmaceutical, finance and FMCG sectors.
Working to drive client’s success forward ultimately means you not only have to understand the sector your clients work in, but constantly keep an eye on trends, audience behaviours and industry updates, which I find really interesting.
And, it’s this vital information that needs to be driving every piece of marketing we do for our clients.
You do however, need to achieve a balance between what is a current trend and style, and what your clients’ needs are, in order to communicate ideas you feel passionate about… (and hope they will too…) clearly.
As Account Director, I am not only passionate about our clients’ success, but also the success of my colleagues and the development of the client service team at Creode.
Client services is all about listening and responding accurately, alongside being open and honest and offering solutions. This translates to clients but also colleagues.
Great client service is all about being seen as an extension to your client’s team and not ‘the agency’ and for colleagues, to be seen as a team-mate.
It’s not always going to be smooth sailing, but by learning from mistakes and not repeating them, you can show a solution focussed mindset over a simple ‘transaction’ based one.
There are more options for clients these days. There’s more and more emerging agencies, changes in tech, plus many clients are developing their own internal marketing teams and taking the work in-house.
With the challenges agencies face, being forward thinking with tech, supporting all ideas with strong insight and keeping an eye on trends, are all key to strengthen client relationships. But, great client service should never be underestimated.
If you’d like to talk to Jen about anything she mentions in her blog, get in touch with her today by clicking here.