As a digital marketing agency, we’re used to working from home. But we’re also more than aware that working from home—especially during the current situation—comes with its own set of challenges. You may be sharing the new ‘office’ with four-legged friends—many of whom don’t feel like sticking to your schedule. Worst still, we might be talking two-legged little ones, who need even more of your attention. At all the wrong times.
But there is a flip side. The commute may have been reduced from getting in your car and driving ten miles to your office, to getting in your slippers and walking ten yards to your laptop. Colleagues won’t be grabbing as many quick words. You may be grabbing a couple of precious hours to really knuckle down and get things done.
You may well actually have more time on your hands. If your company is enrolling in the Government’s Coronavirus Job Retention program, you may have been furloughed. So, as a digital marketing agency, we want to spread the digital marketing knowledge around and put some FREE—or almost free—courses on your radar, many of which come with industry-recognised qualifications. Let’s see what’s out there …
Looking to take your first steps into digital marketing? Then there’s no better place to start than with the Prime app, a Google app which lets you get to grips with the fundamentals of online marketing, not just Google products.
Its bite sized, easy-to-follow questions provide a great starting point to embark on the other courses below and you’ll only need 5 minutes a day to get started.
Become a Google Ads certified professional by following the training courses below. There are 4 to work through covering:
You can sign up, take it all in and take the exams at your leisure and gain a professional qualification.
There are loads of resources to help you understand Google Analytics. From setting up to understanding the data and, certification is available if you take—and pass—the exams. Which of course, you will!
You’ll find courses covering:
- Analytics for beginners, more advanced and power users
- An introduction to Data Studio (perfect for getting under the skin of your marketing data)
- Tag Manager fundamentals to help you collect data and manage tags more efficiently
- Working with Google Optimize to understand how to optimise websites and apps to achieve business goals
- Using Google Analytics with Firebase for app tracking
More from Google
Already clued-up from the courses above? Well there’s more… you’ll find articles covering all sorts of digital marketing strategies and approaches over at Think With Google.
Facebook has loads of content to help you learn about using it—and Instagram as digital marketing tools. These include:
- The basics of Facebook and Instagram Ads
- Setting up a Facebook Page
- Using Facebook and Instagram shopping features
There are over 20 courses to choose from, so get stuck in and feed your mind.
With SEO there are many, many opinions on what’s important, how to do it right—and things to avoid at all costs. More than with other disciplines, mastering SEO is about digesting lots of opinions, staying up to date with changes to search engine algorithms and developing your own approach to optimising a website for search visibility.
A good starting point is Google’s guide to SEO. Whilst they’re not going to give away all of their secrets, it does contain a lot of useful information and pointers about how to optimise. It’s also bang up to date, so there’s no danger of learning something that was discredited 10 years ago.
Beyond that, there are any number of courses and resources out there to learn from. We’ve listed a few below:
These are trying times. But we’re sure we can all come out of the other side and start getting on with life again. And if we can help you get out the other side and your professional life is armed with a little more digital marketing knowledge, then we’ll be a very happy digital marketing agency, indeed. Of course, if there’s anything we can help you with, please don’t hesitate to give us a shout, but in the meantime, enjoying learning some new tricks.
Fancy learning to code?