This week saw the launch of the new site for My1stYears.com; the personalised baby clothing company whose teeny products have recently been donned by several celebrity nippers, from Dannii Minoque’s Ethan (whose booties were brought onto the Xfactor set), to little Florence Cameron at 10 Downing Street.
Developed by Leeds based design agency Creode, the new site is fresh, straightforward and easy to use, allowing customers to quickly and easily personalise their chosen product. The system is simple to manage and allows My1stYears to access extensive sales information and track customer behaviour on the site. James Hannaford, Creative Director at Creode, said “the drastic new look to My1stYears aims to hold more traffic and help increase sales quickly and efficiently”.
Managing Director at Infinity Reliance, Dan Price, remarked that the new site “will help us expand our business and understand how it is growing. The ability to easily track customer preference and needs is an invaluable tool”.
Visit the site at www.my1styears.com