Paid Media Manager

Creode is recruiting for a Paid Media Manager to join our growing team of digital specialists.

The successful candidate will play a key role in enhancing our client’s online presence through strategic planning and execution of pay-per-click, paid social and display campaigns. They will be responsible for driving targeted traffic, increasing conversion rates, and improving brand awareness for our clients. This role requires a blend of creativity and analytical skills, as well as a deep understanding of different paid advertising platforms.

We’re offering a competitive salary and benefits package, along with the opportunity to grow within a fast-paced digital agency environment where you can make a significant impact. You’ll be working with a diverse range of clients, from startups to established brands, helping to build and enhance their digital marketing efforts.

PPC Campaign Management

Plan, create, and manage PPC campaigns across various platforms, including Google Ads and social media.
Perform ongoing keyword discovery, expansion, and optimisation for PPC campaigns.
Monitor campaign performance, analyse data, and make recommendations for improvements.
Manage budgets, bid strategies, and track ROI to ensure campaigns meet client objectives.
Collaborate with the creative team to create compelling ad copy and visuals.

Client Collaboration and Reporting

Work closely with clients to understand their digital marketing objectives and tailor strategies accordingly.
Prepare and present regular reports on PPC performance, highlighting key metrics and insights.
Provide recommendations for future campaigns based on performance data and client feedback.
Assist in client meetings and workshops, offering insights and advice on digital marketing strategies.

Desirable Skills & Experience

While we don’t expect you to have all of these skills, some would be an advantage. For the more technical elements below, we’re looking for conceptual understanding rather than hands-on experience.

Core Skills

Paid Search & Social Advertising Expertise – Proficiency in platforms like Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Amazon Advertising.
Keyword Research & Campaign Structure – Ability to conduct keyword research, structure campaigns effectively, and optimise for performance.
Data Analysis & Reporting – Strong skills in Google Analytics, Google Tag Manager, Looker Studio, and other reporting tools to track KPIs, conversion rates, and ROI.
Bid & Budget Management – Experience with automated and manual bidding strategies to maximise ad spend efficiency.
Conversion Rate Optimization (CRO) – Understanding of landing page optimisation, A/B testing, and user experience improvements to drive conversions.
Audience Targeting & Segmentation – Proficiency in using first-party and third-party data to refine audience targeting (e.g., remarketing, lookalike audiences).
Copywriting & Ad Creative Optimisation – Ability to write compelling ad copy and work with designers on visuals for better engagement.
A/B Testing & Experimentation – Running controlled tests to improve ad performance across platforms.
Technical Proficiency – Familiarity with tracking pixels, UTM parameters, API integrations, and marketing automation tools.
E-commerce & Lead Generation Experience – Understanding different campaign objectives, whether for sales, leads, or app installs.

Desirable Experience

Google Ads & Meta Blueprint certifications (or similar).
Experience prioritising work across multiple clients simultaneously, in campaign and project based work
Familiarity with programmatic advertising and Display & Video 360 (DV360).
Knowledge of SEO principles to complement PPC efforts.
Understanding of privacy regulations like GDPR and CCPA regarding user data and tracking.

Offer

We’re offering a competitive salary and benefits package, along with the chance to grow within a dynamic digital agency. You’ll have the opportunity to make your mark on a variety of exciting projects and work with a talented team of professionals in a fast-paced, creative environment.

This role is ideal for someone passionate about digital marketing and eager to expand their skills in PPC while contributing to the success of our clients.

Creode Values

Our values are what guide our everyday decisions. When you face a problem, are weighing up different approaches or considering a response to a client, think about our values in relation to our 5 stakeholders:

You
The Creode Team
Our Clients
Our Community (including other businesses in the building, other local agencies, the people of Leeds and so on)
Our suppliers

Be accountable

Take responsibility for your work and interactions. Think about how your actions impact the team. Keep your promises. Help others keep theirs. Own your mistakes. Learn from feedback. Communicate openly and honestly. Follow through on commitments. Support your colleagues. Be reliable and dependable.

Solve problems

Focus on solutions. Identify issues quickly. Break problems into manageable parts. Brainstorm ideas with the team. Test and iterate solutions. Communicate clearly and regularly. Stay adaptable to changes. Learn from every challenge. Use data to guide decisions. Celebrate solved problems. Keep improving.

Have Impact

Aim to make a difference. Focus on meaningful work. Focus on tasks that drive results. Innovate and improve processes. Share your ideas confidently. Collaborate to amplify efforts. Measure your success.

Celebrate achievements. Mentor and support others. Strive for excellence. Make every action count. Remember, your job isn’t done until the job is done.