Ah, the podcast!
The popular audio offering that many are aware of, yet are often unsure how best to implement, or manage.
The good news is, it’s pretty simple to organise. And do!
But, if you aren’t familiar with the topic and how it could benefit your business, then it’s definitely worth setting some time aside to explore in more detail. Because in 2020, for brands, podcasting popularity is only tipped to soar.
According to a report by ofcom.org in September 2019, around 7.1million people listen to podcasts each week in the UK alone, an increase of around 24% from the previous year.
The really interesting part though, is how the introduction of a podcast to your marketing plan can impact brand awareness and enhance your business.
So, at this point, if you think we’re going to provide you with a collection of bullet points to highlight some of the benefits, you’d be absolutely right.
How a regular podcast series can benefit your business
- The introduction of a podcast helps to build brand awareness and keep people regularly connected to your brand
- It enhances your presence and positioning as a thought leader
- Allows the audience to listen “on the go” at a time that works for them
- It helps develop further authority and expert insight in the audio form
- It’s easy to create, and the audio style of communication is simple yet effective
- Increases and encourages engagement, because people are curious and eager to learn, which could lead to the growth of an entirely new audience
- From an internal business point of view, it can also be used as a media training opportunity, and may encourage people who are comfortable talking publicly, to do so to a different/wider audience
- And because podcasting, by nature, is totally editable, it may also bring those who are not quite as relaxed with public speaking out of their shells, so it’s a great development tool/confidence builder
On January 22nd we’d like to invite you to listen to our own podcast – Marketing Unfiltered – where we’ll invite guest experts on to talk about topical and “current” subjects, and let them lead the conversation on matters that are impacting their industry.