Magento is an open source ecommerce platform that’s rapidly becoming the industry standard. It’s produced by Varien and developed on top of the Zend Framework.
1. Full featured
Magento is one of the most full featured ecommerce systems available in both the proprietary and open source markets. It provides everything you need to manage an entire online business, including promotions and inventory management.
2. Multiple Payment Gateways & Delivery Options
Magento has the ability to be integrated with any payment gateway or fulfillment system. It comes with a set of defaults, but can be easily extended to provide a custom integration to match any stores needs.
3. International Support
Magento has built in support for multiple languages and currencies, which will allow your store to sell internationally. Magento comes with around 60 predefined languages but custom language packs can be created. It includes the ability to set different tax zones and payment systems on a per country basis.
4. Modular Framework
Magento is built on top of the Zend Framework, the industry standard PHP framework. This allows the application to be extended upon at a code level to ensure it can meet any custom requirements a store may need; for example selling custom canvas prints.
Magento places no limits upon the number of products you can have in your catalog or the number of orders you can process. It has been built in such a way that it can scale easily to many hundreds of thousands of products and customers. Magento has an advanced caching mechanism to ensure your website will be responsive without requiring expensive hosting infrastructure.
6. Enterprise level
Many enterprise clients, selling many thousands of products a day, use Magento. Examples of this are:
7. PCI DSS Compliance
Magento has been developed to be PCI DSS compliant and goes along way to ensuring your business can become certified as PCI compliant without needing any expensive alterations to the software.
8. SEO Friendly
Magento is designed to allow you to customize URLs and Meta Data to gain any level of search engine optimization you require. It also provides html sitemaps for users and Google specific XML sitemaps. This ensures Google can easily find all of your content and products.
9. Data Backups
Magento comes with a powerful set of import/export tools that allows you to move data between different systems. This provides you with the flexible functionality you will need to move from a previous ecommerce system to Magento. You can also produce a full site and product catalog export so critical data can be backed up for secure storage.
10. Continued investment and development
eBay has recently acquired Magento and has invested heavily in developing the software further in order to produce the next generation of ecommerce systems. This investment is reassuring and removes a lot of the risk factors usually found when using open source software packages.