Have you seen those black and white squares cropping up in the corner of adverts, on magazine covers, the web and even on shopping receipts? Those little squares are called QR Codes and give access to predefined pieces of information that companies are now truly beginning to harness to increase sales, track advertising campaigns and…
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The benefits of targeting mobile devices are clear; create a better user experience on a mobile, and the customer experience of the brand as a whole will be higher. In this article we will look at the two main methods of doing this.
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