Introduction to My 1st Years

My 1st Years aim to deliver unique, personalised and quality baby gifts online. The high-end brand attracts attention from around the globe, pushing My 1st Years to becoming one of the leading baby brands.

Brief

Attract and convert customers to My1stYears.com. Offer a rich, brand enhancing experience whilst focussing on high levels of conversion and brand satisfaction.

Our Goals

  • Increase online sales
  • Enhance brand value and awareness
  • Increase customer order values
  • Increase customer retention

Solution

Beautiful, easy to use & streamlined E-Commerce

New photography played a crucial part in engaging customers whilst portraying the core brand values of My 1st Years. Coupled with an elegant and clean design the website offers a fantastic method for customers to purchase their personalised items.

With a focus on sales conversion the personalisation method of items was crucial. Customers can quickly and effectively manipulate their product via the choice of personalised text, text colour and font. Snazzy stuff!

From front-end order to back-end management, the Magento E-Commerce system allowed us to develop a seamless process for both customers and order management staff.

Technical

Easy order management & detailed reporting with our optimised Magento solution

The system was developed using Magento Commerce, the robust, scalable e-commerce platform. The system’s core features enable My 1st Years to easily manage orders & customers whilst maintaining their catalogue's stock and collection.

Bespoke module development was key to the logistic success of My1stYears online. As such, feature rich and powerful logistics modules were developed to ease the manufacturing and packaging process for the warehouse team, vastly increasing production efficiency.

Learn more about our Magento Development.

Digital Marketing

Increase in traffic & conversion through well structured campaigns

Our brief was simple; increase the number of orders online and maximise the effect of the online resource.

PPC campaigns were developed in mind to increase the volume of quality traffic to the site. Results through PPC campaigns saw an immediate reduction in cost per click (CPC) and an increase in click through rate (CTR).

Organic campaigns are continuingly pushing My1stYears.com up the rankings and attracting larger, more conversion ready traffic.

Want to improve the search rankings of your business? Get in Touch.

 

 

Results

A Pleasure to work with. Our new website has seen significant gains in traffic and sales thanks to Creode's great work.

Jonny Sitton - Director, My 1st Years

WEBSITE TRAFFIC

Old vs New

Conversion Rate

Old vs New

Bounce Rate

Old vs New

Got a brief?

We relish the opportunity to work with new clients. If you have a project you would like to discuss, why not get in touch?

Send us your brief